
Mary Barra
Photo: Benjamin Applebaum, Public domain
Born1961-12-24
Occupationbusiness executive
EmployerGeneral Motors
Positionchief executive officer, manager, vice president
EducationKettering University, Stanford Graduate School of Business, Stanford University, Waterford Mott High School
AwardsTime 100, honorary degree
Highlights
“I think before this becomes something that is just standard on every vehicle, there's a long time between now and then because we still have a long way to go from full autonomy where a vehicle can go anywhere at any time.”
“I'm personally very excited about the growth opportunities that we have and the margin expansion opportunities that we have.”
“There's intense pricing competition that frankly, is unsustainable in China in country solutions for the vehicles.”
“Strong commercial demand helped us deliver record full-size pickup deliveries in our fleet business, and our U.S. incentive spend has remained well below the industry average for more than three years.”
“We know there is more work ahead, but I believe we're building from a position of strength with a proven track record of execution.”
“Well, first of all, we think sodium ion batteries are an emerging battery chemistry that is going to be attractive and have advantages over other chemistries from a stationary storage perspective.”
“At the same time, our high-margin software and services revenues continue to grow rapidly with 1 million new subscriptions expected this year, contributing to more than $3 billion in recognized revenue.”
“We need all the countries to work together, and we need an overall rate that allows us to be competitive, so we can win and continue to invest in U.S. manufacturing.”
“Their commitment enables us to win in a dynamic market, and their efforts are leading us to raise our 2026 guidance for the second time this year.”
“Our next major launch, the next generation Chevrolet Silverado and GMC Sierra light-duty pickups, will further separate us from key competitors when they begin arriving in showrooms in December.”
“We're also supplying battery propulsion technology to Lunar Outpost, which has been awarded $220 million NASA contract to build the next generation lunar terrain vehicle.”
“We are onshoring significant manufacturing starting next year, which will bring our U.S. production capacity to more than 2 million units and further reduce our tariff exposure.”
“I think from this country, we believe that autonomy is going to be extremely important on our vehicles, and I do believe there'll be pricing power, and we'll also continue to work to get the cost down.”
“This strategy has driven 70 basis points of total company margin expansion over the last three years, while our broader peer set has seen margin reduction by 400 basis points.”
“I am honored to serve as Chair of the Board of Directors. With the support of our Board, we will continue to drive shareholder value by improving our core business and leading in the transformation of personal mobility.”
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“I think before this becomes something that is just standard on every vehicle, there's a long time between now and then because we still have a long way to go from full autonomy where a vehicle can go anywhere at any time.”
“I'm personally very excited about the growth opportunities that we have and the margin expansion opportunities that we have.”
“There's intense pricing competition that frankly, is unsustainable in China in country solutions for the vehicles.”
“Strong commercial demand helped us deliver record full-size pickup deliveries in our fleet business, and our U.S. incentive spend has remained well below the industry average for more than three years.”
“We know there is more work ahead, but I believe we're building from a position of strength with a proven track record of execution.”
“Well, first of all, we think sodium ion batteries are an emerging battery chemistry that is going to be attractive and have advantages over other chemistries from a stationary storage perspective.”
“At the same time, our high-margin software and services revenues continue to grow rapidly with 1 million new subscriptions expected this year, contributing to more than $3 billion in recognized revenue.”
“We need all the countries to work together, and we need an overall rate that allows us to be competitive, so we can win and continue to invest in U.S. manufacturing.”
“Their commitment enables us to win in a dynamic market, and their efforts are leading us to raise our 2026 guidance for the second time this year.”
“Our next major launch, the next generation Chevrolet Silverado and GMC Sierra light-duty pickups, will further separate us from key competitors when they begin arriving in showrooms in December.”
“We're also supplying battery propulsion technology to Lunar Outpost, which has been awarded $220 million NASA contract to build the next generation lunar terrain vehicle.”
“We are onshoring significant manufacturing starting next year, which will bring our U.S. production capacity to more than 2 million units and further reduce our tariff exposure.”
“I think from this country, we believe that autonomy is going to be extremely important on our vehicles, and I do believe there'll be pricing power, and we'll also continue to work to get the cost down.”
“This strategy has driven 70 basis points of total company margin expansion over the last three years, while our broader peer set has seen margin reduction by 400 basis points.”
“I am honored to serve as Chair of the Board of Directors. With the support of our Board, we will continue to drive shareholder value by improving our core business and leading in the transformation of personal mobility.”
“We're pretty optimistic that we're going to continue to grow that business.”
“I would say that's something we started after the semiconductor shortage and COVID, recognizing that the global supply chain needed to be much more resilient.”
“Today, we reported another solid quarter, driven by the tremendous appeal of our product portfolio, the agility of our team, and disciplined execution across the business.”
“GM Defense expects 2026 revenue to grow to almost $700 million and is targeting positive results on an EBIT basis for this year, while also building a backlog of future business.”
“We also achieved our best quarter and first half ever for the new Super Cruise-equipped vehicles.”
“I think the relationships we've built are providing value to us for sure, as we move forward.”
“We think it's actually providing a lot of value to the customers.”
“The business continues to perform very well.”
“Our employees, our dealers, and our suppliers are all making important contributions that continue to drive our success.”
“GM Defense is another compelling growth opportunity that enables us to deliver defense solutions faster with better economics for the U.S. taxpayer.”
“We're working with Peak because we think it's going to be the next generation.”
“Right now, the reception has been really strong on the truck.”
“I think you've got to look at what's really sustainable with the overall what's happening in that market right now, as there's so many competitors.”
“I think there's an opportunity to derive value for a long period of time, and we'll see how the market plays out.”
“There is potentially lower cooling and maintenance requirements.”
“Yeah, Mike, I'm really glad you asked the question because what we're trying to convey is we do think we have tremendous levers, multiple levers of growth, whether it's our software business, whether it's GM Defense, GM Insurance.”
“There is an opportunity of in the multiple millions for us to continue to update depending on what the feature is and what we're doing, what the hardware is in the vehicle.”
“I think it's going to just continue the momentum we have in the truck market of leading from an overall share perspective.”
“We're building momentum with other products and customers, including the U.S.”
“We have a very high attach rate when they go out of the period that is included in the price of the vehicle.”
“We are also working with Lockheed Martin and other leading companies to expand speed, scale, and resilience in the defense industrial base.”
“I would also say we're using a lot of additional tools, simulation, artificial intelligence to find problems earlier or make sure we validate more, which is going to be evident in the truck that we're launching.”
“I'm very excited about the full-size truck launch that we have coming.”
“I would say the program overall is on track.”
“The real volume opportunity comes in the very late 2027 or more in the 2028 timeframe, when all of the engine plants are launched, and then we have Orion capability as well.”
“We have momentum on our vehicles.”
“We're going to sell this year, we're going to be at record levels, from a sales perspective, and we're saying we're going to carry that over to next year.”
“Customer demand in North America remains steady, including for our pickups and SUVs, and pricing is consistent.”
“We're seeing really strong full-size truck demand and full-size utility for that matter.”
“We're going to build on a really strong year with what we think is a truck customers are going to love from a performance perspective and design performance technology.”
“I do think customers recognize the value of it, and they are willing to pay.”
“We have growth businesses like GM Defense and GM Insurance that are creating additional avenues for value creation, and are not in the traditional cyclicality of the auto industry.”
“There is upside opportunity really as we get into the end of 2027, 2028, because we've got all the launches going through the year.”
“If we just step back, we want to leave you with the fact that our vehicle portfolio continues to get stronger.”
“I'll just add from a timing perspective, we believe that we'll be building production validated cells on campus in our battery cell development center in the 2027, 2028 timeframe.”
“The attach rate is good afterward.”
“We are expecting a top-line revenue CAGR for GM Defense of more than 30% over the next several years with double-digit margins.”
“I would say General Motors has done a fair amount of this, and we're also working with our suppliers and have been, now that we're in the tariff environment.”
“Next year, the growth should be even higher because we're making Super Cruise standard on high-end Silverado and Sierra trims and optional on most everything else.”
“All of this supports our commitment to ongoing margin expansion.”
“I think this is an incredibly important technology that we have on our vehicles.”
“Our software and services ecosystem is expanding, and that's not just for one year, but that's going to continue to expand over the next few years and beyond.”
“We've just continued to perform.”
“Again, we think this technology is very promising.”
“It's got an aggressive execution plan, but they're largely meeting their milestones.”
“I think from a current point, we have about 22 million that just got, for instance, an OTA update for Gemini.”
“Well, we're very pleased that we have a strong relationship with Micron, and we also have one with Samsung as well.”
“For example, since 2020, we have increased the EBIT profitability per unit of our crossover portfolio by four times, while our full-size pickup and full-size SUV segments are each up over 25%.”
“There's a lot going on to make sure the products are of higher quality and even looking at the longer term durability as well.”
“Alongside our core vehicle portfolio and software growth, new businesses initiatives like GM Insurance and GM Defense are reaching critical mass because we offer unique value propositions.”
“Well, I think, first of all, you got to look at China.”
“I think we're in a leadership position or among the leaders with the technology that we're providing, and we're going to continue to do that.”
“We expect these trends will continue to strengthen our performance into 2027 and beyond because we have multiple engines of margin expansion and growth while maintaining our capital discipline.”
“They're small now, but when you ask a question over a five-year horizon, we definitely think there's a lot of opportunity at GM to grow, improve margins, and become less cyclical.”
“The business has scaled from 3 states in early 2024 to 21 states today, making GM Insurance available to over 60% of GM's U.S. sales, and we are on track to reach over 80% in the near term.”
“We're building everything that we can sell.”
“Over time, all of this should make GM Defense a more meaningful and diversified contributor to our earnings.”
“The truck will deliver improved ride quality, power, durability, and towing capability.”
“Remember, we're at record levels of production this year.”
“We plan to maintain record production volumes year-over-year while launching the trucks at three assembly plants, along with our next generation V8 engines, which are launching at three propulsion plants.”
“I think I mentioned in last quarter earnings, I had a chance to be in the vehicle, and they're making great progress.”
“We think that sodium offer could offer lower cost over time than LFP.”
“We also are efficiently onshoring significant manufacturing, which will reduce our tariff expense.”
“We think it's really well suited for grid storage.”
“We also have three engine plants launching as well with new engines that support this truck and provide a lot of benefit from a customer perspective.”
In the News
- GM CEO Mary Barra Says China's Price War Isn't 'Sustainable,' Backs Company's Autonomous Driving Efforts - Benzingabenzinga.com · 2026-07-22
- General Motors CEO to be Honoured by Ad Council with Public Service Award | LBBOnlinelbbonline.com · 2026-07-16
- Meet Mary Barra: The woman who drives GMforbes.com.au · 2026-04-01
- Mary Barraforbes.com · 2025-12-10
- Mary Barra on what she's learned during 10 year at the top | Fortunefortune.com · 2024-10-17
- GM CEO Mary Barra has spent a decade determined not to be disrupted. How she's transforming the auto giant for the EV future | Fortunefortune.com · 2024-10-02
- Mary Barra | Fortunefortune.com · 2023-12-17
- GM CEO Mary Barra to be inducted in Auto Hall of Famethegardnernews.com · 2023-07-20
- GM CEO Mary Barra talks newest electric vehicle, inflation and competition with Tesla - ABC Newsabcnews.com · 2022-04-14
- Mary T. Barra | Board of Trustees - Duke Universitytrustees.duke.edu · 2020-07-09
- Racism in business: GM CEO Mary Barra is choosing actions over words in the fight for better corporate diversity and inclusion | Fortunefortune.com · 2020-06-16
- Mary Barra to replace Dan Akerson as CEO of GM - Crain's Detroit Businesscrainsdetroit.com · 2013-12-10
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